Scientists now believe the reciprocity trigger was embedded in our brain to insure the growth of our species. Only by reciprocal sharing of food, lodging and protection could our species survive.
Does the reciprocity trigger still work? Fast forward to today. In 2008 AIG gave the soon to be announced chairman of the Senate Banking Committee, Christopher Dodd, $103,100 dollars. Dodd’s reciprocity? Quite simple. He removed a senate amendment to the stimulus bill that would have capped bonuses of AIG execs at $100,000. After denying on CNN that he was the culprit, he was fond out, admitted the deletion and told CNN’s Wolf Blitzer and Dana Bash “looking back, I apologize.” He then blamed the Administration for his action. Hey! Guess What? The second largest gift from AIG , $101,332 went to Obama!
So some $200,000 in gifts turned into $165 million in bonuses of our tax money to AIG executives – a return of 825% on their gift money! Not a bad ROI.
Of course, the public outrage killed that golden goose, but this is a very simple example of how powerful the reciprocity trigger is.
Apply the reciprocity trigger wisely, honestly, and achieve huge profit, growth and success .
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